[ He won't deny that's a possibility. Maybe Will just hasn't realized his feelings? But also... ]

Do you think he'd be willing to pretend to be in a relationship with someone else if his feelings about his friend were that serious, though? That seems like a stretch.

[ If he was close enough with one of his friends like that, even if he didn't realize it was romantic, he doesn't think cozying up to someone else would feel good. ]